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A new campaign launched in the United States brings more awareness of prediabetes.
A new campaign brings awareness about prediabetes. The campaign was launched by the American Diabetes Association, the Centers for Disease Control and Prevention, the Ad Council and by the American Medical Association and it is the first national campaign that brings awareness of the prediabetes.
Millions of Americans are at high risk of prediabetes and they are not aware of it. Because prediabetes can lead to type 2 diabetes, it is important for people to know its risks and to know if they are predisposed to it. According to CDC reports, 86 millions of people already have prediabetes, but they have no idea that they have it. The same reports state that only 10% of the people who suffer from prediabetes are aware of it. These alarming numbers suggest that one in three Americans has prediabetes.
The people who are diagnosed with prediabetes have high levels of sugar in their blood, but not enough to qualify for type 2 diabetes. The campaign has a series of ads and some of the ask people questions, according to which people can tell if they have prediabetes or if they are at risk. People are asked on their age, if there are cases of diabetes in the family, the gender and on the weight. If your answer is yes to more than five questions, then you are advised to contact your doctor and to ask for a prediabetes check.
Your doctor will test your blood to see how elevated are the sugar levels and if you discover to have prediabetes, the doctor will advise some changes in your lifestyle and in your diet. Don’t think that the prediabetes will go away on its own. If not treated properly, you risk developing type 2 diabetes, which can lead to other health problems and to a more severe lifestyle. The good news even if you discover that you have prediabetes is that with some changes, the disease is reversible. Researchers warn you that up to 30% of the people diagnosed with diabetes will develop type 2 diabetes in maximum five years if they do not take any action.
The creators of the campaign decided to go with a more humorous tone. The ad agency that developed the campaign said that the attention of people is better captured if there is a funny element. The new campaign that brings awareness about prediabetes is not only funny, but it is also informative and could help millions of people.
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