If there is one really cool feature that Apple ever enabled for their users, it is the ad-block feature. The moment it announced that iOS 9 Safari is capable of such a wonder, people have literally rushed to Crystal of Purify. It is quite normal that, in a world so full of ads with things that do not really capture our attention, people start running away from them and embrace the simplicity of a clean internet page.
The general notion regarding ad-blockers is that they are very useful, that they improve the experience and that any accessed internet page loads faster than ever. But they guys from The New York Times were not so sure about the benefits of ad-blockers, so they wanted to test them out themselves. Two tests were conducted in four days to see of battery life, web data and loading times got better.
One of the tests wanted to measure data from the 50 most popular global news sits in the world, while the second test an iPhone app roamed through the internet’s post popular sites and the people were verifying the battery’s life. Obviously, both tests had to be done with or without the ad-blocker, so that accurate results could be given.
And the sites which had a great amount of mobile data were affected. Data size went down, load times went up as the ad-blocker did its job and what is more satisfying is that the battery life showed good progress. Don’t imagine that it stayed at 90% for 6 hours, but the registered increase was quite good.
PC users have been familiar with ad-blockers for years, but if you are an exclusive iPhone user, this might be very new to you. You download an ad-blocking app and you tell Safari to start pushing ads away. Ads are diverted by Safari, not any other app in your iDevice.
So it seems pretty official: ad-blockers are a way of the future. We do not expect ads to die, however. What will happen is that great companies understand that people do not want ads anymore, so they will try to come up with ways taxing users in exchange for a no-ad experience. YouTube’s Red subscription seems to be one of the many that will come.
It was also established that the majority of people who are using ad-blockers are young people from across the world, they get more accustomed to the internet and everything you can do online, so they will keep teaching their ways to the generations to come. In the end, this is what people want: no ads.
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