According to ComScore numbers Apple’s mapping service lags far behind the market favorite, Google Maps. Partly because of the technology employed, partly because of difficulties while operating on Apple Maps, Google gained significant advantage over the global tech giant.
The scene is set to change with the acquisition of Coherent Navigation. Reportedly, staff of the company will also be hosted by Apple.
With the release of iOS 6 in 2012, Apple began the hard work to take Apple Maps down the envisioned road in an attempt to bring it the service up to speed with features like transit information or Street View inbuilt. The process was hindered along the way and Scott Forstall, one of the Apple executive took the fall.
Following, Apple Inc. bought other mapping service such as BroadMap, Embark or HopStop.com, among others in 2013. These acquisitions helped shape a better rounded and more competent navigation service, although Google Maps still leads the charts.
Coherent Navigation boasts the irrefutable performance of the High Integrity GPS or iGPS. This is a system that functions by combining signals from mid-earth orbit GPS satellites with signals of the low-earth orbit satellites of Iridium in the successful attempt to offer increasing accuracy, better signal integrity and resistance to jamming.
At least some of these features, when integrated in the Apple Maps service, will satisfy the requirements of iOS users who have repeatedly complained of bad signal integration and a dwindling accuracy of maps provided by Apple.
iGPS seems to be able to address these concerns in sporting location information precision to a matter of centimeters.
So far, no comments were made as to what the Coherent Navigation team will be doing while hosted at Apple. Whatever it is, iOS users worldwide believe that the recent acquisition of Coherent Navigation is good news and sets Apple and Apple Maps on the path of serious catching up with Google, maybe even surpassing it.
Image Source: MacRumors