In a bid to advance their reach into the digital world, Asics purchases Runkeeper app, making a bold, competitive push on the sports market. Jason Jacobs, the founder of the application, made the announcement today through a blog post on Medium.
According to his statement, the merger will represent a unique blend of a “digital fitness platform and world class physical products.” He continues by explaining how both companies have very similar visions, with the advancement of fitness experience being at the center of both their objectives.
The founder wanted to reassure fans by saying that Runkeeper will not see any negative changes as a result of this merger. On the contrary, it will only benefit from the experience and the resources that Asics brings to the table, which will make it evolve at an accelerated pace.
So far, the two companies have not disclosed any information about the future products that may be developed in the future collaborations, but some voices suggest that an automatic tracking device for shoes could be a future project, seeing how successful Asics is in producing footwear.
Last year Runkeeper announced a 30% cut of its staff in order to concentrate their attention on gaining more revenue from their existing subscribers, as opposed to attracting new users.
In today’s world, this partnership is nothing new, however. More and more fitness apparel companies have started to integrate digital applications into their business line, such as Adidas, who decided to purchase Runtastic or even Under Armour, who recently acquired MyFitnessPal.
So it is safe to say that this trend is in its early phases and as long as fitness customers will continue to demand more innovation from the products they’re using, it will certainly not stop here.
Runkeeper is a fitness application that uses a GPS tracking system in order to monitor activities such as walking, cycling and running and to provide detailed information about the user’s pace, time and distance that they’ve reached.
It allows people to control their music while performing sports-related activities and to monitor their progress through milestones. Users can share their results and get other people excited about their performance through various social media platforms.
Friends who want to support them can watch them using live maps provided by the application. It also includes various challenges and rewards for the sports addicts, pushing their limits even further. Runkeeper now has around 45 million subscribers worldwide.
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