Facebook, the social network giant, has announced its latest purchase on Friday. The company bought Crowdtangle, a social analytics startup company which tracks content. It mainly saw use from various media companies to see what information is spreading through the platform.
The recent acquisition of CrowdTangle is somewhat a surprise for many. Facebook has always kept insisting that they are not a media company, despite having algorithms that decide that news people see in their feeds, among other aspects. As such, it is strange for Facebook to buy a tool used by the media when the company itself claims it isn’t such an entity.
In a statement to AFP, a Facebook spokesperson has stated that the company is excited to work with CrowdTangle to continue delivering stories that are relevant while measuring their social performance and even identify influencer at the same time.
The financial terms of the deal between the two companies have not been disclosed as of yet. Although this is great news for the startup company, CrowdTangle, journalists and reporters using it to understand Facebook are not excited about the deal. Crowdtangle was used to reveal both the good and the bad of the role the social network plays in spreading information or even misinformation in certain cases.
The acquisition of the company comes after Facebook is being accused by users and experts that by allowing the spread of fake news on the platform, the company helped elect an unpredictable, inexperienced and possibly dangerous man to the White House. Mark Zuckerberg has dismissed those claims as being a somewhat crazy idea.
In light of the acquisition, both companies insist that the tool provided by CrowdTangle will continue with business as usual. Facebook will help enhance its overall service while the company may even use it to remove spam, fake news, and click-bait articles from its platform. This is part of Facebook’s attempt to provide more newsworthy articles to users’ news feeds. As a consequence, this will draw even more comparisons between Facebook and a media company, a label which the company likes to avoid.
Do you read news on Facebook? Were you ever influenced by the information found on the social network? How do you feel about this whole situation?
Image source: Flickr