Dairy Queen, the Minneapolis-operated subsidiary is moving to introduce healthier children’s menus in its franchises.
The decision to remove soft drinks from the option list featuring in the children’s menu stemmed from alarming reports that indicate the risk of obesity and diabetes that children are facing. Parent groups and health advocacy groups pushed for healthier options in the fast food giant chains and step by step they are getting what they asked for.
Dairy Queen boasts 6,400 locations that are operated mainly as franchises. However, the company’s franchise committee agreed to change the featuring children menus by excluding soft and other sugary drinks. Instead, bottled water or milk will be presented as the healthier options.
Margo Wootan, Nutrition Policy Director of the Center for Science in the Public Interest applauded the initiative by commenting:
„Dairy Queen deserves credit for being responsive to the concerns of parents who increasingly want to be able to order off the kids’ menu without having to say no to soda”.
The new menu change will be featuring on the boards of Queen Dairy starting September 1st, 2015. Taking into consideration the marketing impact of fast food menus on children’s eating patterns, the implementation of this change is widely welcome. According to a 2013 report by the CSPI, 97 percent of children menu options are disturbingly unhealthy.
Therefore, Dairy Queen joins the ranks of other top fast food giants operating changes for a healthier life. McDonald’s, Burger King and Wendy’s are just some of the names that denounced the need for aggressive changes to reduce additives in food, as well as artificial coloring or the use of GMOs. Subway, Chipotle and Arby’s also put an end to soft drinks in children’s menus.
Warren Buffett’s Berkshire Hathaway owns Dairy Queen. Mr. Buffett was recently interviewed in connection to his investment in sugary foods and beverages. The tycoon jokingly responded that his calories intake comes from Coke products, a company in which Berkshire Hathaway has an important stake.
Regardless of how unapologetic Mr. Buffett is about his personal food choices, the CSPI, as well as MomsRising.org and other advocacy groups may enjoy their increasing success in fighting for a healthier life.
Image Source: Consumerist