Once in a blue moon, Facebook does a good thing for citizens and a motivational thing for users. According to the latest pieces of news from the company, Facebook ads donate now button to help causes.
The button will be available as a call to action for all nonprofit pages and linked advertisements. There is already a giant pool of users who constantly post on Facebook, in support of causes they care about. In order to bring a little bit more motivation for others to do the same, Facebook launches the new feature.
Facebook has already rolled out a “Donate” button two years ago, with specific partners such as the American Cancer Society and The Red Cross. For Nonprofit partners, the button was integrated into pages and the donation could be proceeded with internally, with credit card info that could be stored on the site.
As the previous initiative showed results, now Facebooks opens the donate button to groups that are not deliberately chosen by Facebook. This helps the social network untie itself from donations being given to potentially unpopular non-profit causes.
When one chooses to click on the “Donate Now” button on a non-profit’s page, one is first alerted that the organization is “not endorsed of affiliated with Facebook”. Furthermore, they are redirected to the page’s external site where they can complete the donation.
This is basically the novelty, that Facebook acts only as a mediator between causes and citizens that are ready to invest money in good deeds. The social network keeps away from proceeding with developing a more extended platform to support causes, in order to avoid misuse of money, hence deliberately involving itself in non-ethical causes.
The previous “donate” button was offering users the chance to donate on a screen inside the social network, requesting payment information that was ultimately stored for future purchases.
With the new “donate now” button, the social giant returns to its social interests and at the same time raises awareness on causes that may be worth our attention. Critics declare that even though the button is a good initiative from Facebook’s part, it pretty much just adds a click to the process of making the donation, as once you press the call to action button, you see a pop-up that Facebook doesn’t endorse the cause at all.
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