Starting today, Facebook has begun to gradually roll out a new feature which will inform users about major events happening in the world, in hopes of prompting users to discuss and share their opinions about it.
If you opened Facebook today, you might have seen a new Facebook message in the form of a card wishing you happy holidays or any other regional or cultural greeting specific for this time of year. The holiday cards are placed on top of your news feed so that they can’t be missed by any of the billion users who check Facebook daily.
However, these new messages made by Facebook won’t be limited to just various holiday cards. Facebook will also inform their users about major cultural, historical or natural event taking place in the world such as it did during the last super moon. The company will start releasing these types of cards and messages more often, in hopes of providing users with a common topic they can build a conversation on with their friends.
The new feature is similar in function to Google’s doodle which also informs users about a notable event which took place the respective day. However, Facebook builds on this functionality and allows users to share their own custom holiday card. All you have to do to is tap the card Facebook sent to your news feed, which will bring up another interface. From there, you can choose between 18 different custom holiday cards to share with your family and friend with your own message. Facebook will gradually release more cards in the near future.
Gay Briggs, Facebook’s Chief Marketing Office described the new functionality as a personal marketing program for users. Facebook further clarified that companies won’t be able to sponsor the messages in these cards, and thus, they won’t be used as space for ads, which many users feared.
These new holiday cards and overall event messages is Facebook’s latest attempt to increase user engagement while at the same time providing a more personalized and unique news feed for their users. This feature is complemented by the recently released colored background for status updates.
What do you think about the new holiday cards? Are you going to use them?
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