Flipboard is currently rolling out it’s 4.0 major update which introduces a new feature called Smart Magazines. It is the company’s new way to provide users with stories and content relevant to their interests.
Mike McCue, the CEO of Flipboard, stated that the purpose of the update is to bring magazines into the digital age. Smart Magazines will share a similar methodology with old-fashioned print magazines. More specifically, they are meant to help users learn more about a certain topic that matches their interest. However, unlike the printed ones, Smart Magazines are easily personalized and customized with various elements, especially regarding their content.
McCue also went to emphasize that the new feature will provide users a simple and accessible way to learn more about just one topic rather than having to browse a wide range of stories, available on the Cover Stories feature of Flipboard.
Each Smart Magazine will focus on topics such as technology, photography, sports, and more. Each magazine will feature some of the biggest stories of the moment from each field of interest. Further down the line, users will be offered even more personalized content regarding a very specific area of interest.
Flipboard is also launching a new feature called Passion Picker, meant to help users personalize their Smart Magazines by choosing the topics that they want to follow. Furthermore, users can also choose specific publications. What is particularly interesting is that the magazines will actually get smarter based on your reading habits and the more refined your list of topics is.
On the home screen of Flipboard, there are only nine slots for Smart Magazines. This is due to the fact that while users are interested about a wide range of things, most people are only passionate about a small number of topics. Adding more magazine slots is possible, but users will have to go the magazine section of the app to add them.
Flipboard hopes to become the best place to consume your favorite content and stories, rather than on Facebook or Twitter, where there is also a lot of random content, which quite hard to customize.
What do you think about Flipboard’s Smart Magazines? Where do you get most of your news content?
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