The Consumer Electronics Show has seen an increased presence of automakers in the last years. Among them, Ford decided to unveil the newly redesigned F-150 pickup which will be released in 2018. The truck is the most popular one in the United States among all similar models from other companies.
The new design comes just after two years since Ford launched an entirely new version of the F-150 pickup. The car comes with a number of tweaks and new features such as a new diesel engine, a redesigned front grille, a number of wheel options as well as more options for seat colors. The truck would not be present at CES 2017 if it didn’t come with some of the first-in-class technological features meant to reach a broader audience.
The F-150 pickup has been a massive success for Ford over the entire 40-years history of the vehicle. Ford has emphasized the fact that continuous improvement over the years is what allowed the truck to keep its market supremacy. As such, with the advent of smart technologies implemented into all sorts of devices included cars, Ford decided to do the same with its staple truck.
Although the new changes aren’t as drastic as the ones we saw back in 2017, Ford has decided to listen to consumer requests which wanted more technology. More specifically, consumers are interested in safety features as well as features that allow them to remain connected wherever they may drive.
The F-150 pickup comes with a radar as well as a series of cameras which allows the car to automatically stop before it collides with a pedestrian or any other object. The car comes with Wi-Fi hotspot which allows users a continuous online presence. Furthermore, the car also has an improved adaptive cruise control which helps the driver keep an adequate distance in heavy traffic.
Senior analyst for Autotrader.com, Michelle Krebs stated that equipping a diesel engine on the F-150 pickup allows Ford to meet higher fuel economy standards while providing more options for the truck enthusiasts. Additionally, the truck comes with automatic start-stop feature, which will stop the engine by itself when it is stationary in order to save fuel.
Image credit: Ford Motors