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News travels fast and that’s even more true for the automobile industry. The latest announcement is that Ford is launching 4 new SUVs by 2020, thus making the high-performance four-wheel car market even more competitive than it already is.
From the researches the company has conducted on millennials and baby boomers, it seems that in the next few years both these demographics will still prefer driving SUVs as opposed to regular automobiles, seeing how most people tend to be family-conscious.
From this perspective, these types of vehicles are more suited for couples that have children and maybe even dogs. They offer a lot more space and they are said to be even safer, particularly in head-on collisions, not to mention the fact that it is much easier to get in or out of a higher automobile than a regular one.
Another possible reason for this launch could be the fact that Ford currently has a new line of engines, which makes use of an EcoBoost technology, demonstrated to increase fuel efficiency. This means that even though gas prices will continue to soar, people will still buy large vehicles, due to their renewed performance.
The disclosure quickly follows a statement that the company representatives made during the Ford Endeavour launch in India, where they said they are looking to reach 25% market share of the global SUV market by 2020.
Mark LaNeve, Ford’s VP of sales and marketing, stated at the Chicago Auto Show on Thursday that last year the company sold 740,000 Escape, Edge, Explorer and Lincoln SUVs inside the U.S., the largest number since the early 2000s.
Regardless of your motives, one thing’s for sure: If you are planning to buy an SUV, it certainly doesn’t hurt to do it from a well-known brand, such as Ford, which has a long-standing reputation for stability and performance.
The Ford Motor Company is an American automaker conglomerate, which was founded by Henry Ford more than a hundred years ago and it is the 7th largest auto company in the world, according to a 2015 report. It is also one of the largest family owned companies in the world, with the original founder’s grandson sitting comfortably as the executive chairman.
It was the only car manufacturer preferred by Jim Morrison and cheekily described by President Gerald Ford in his words “I’m a Ford, not a Lincoln.”
Some of the most famous Ford SUVs are the Endeavour and EcoSport, while the first one ever made was Ford Bronco, which sold for over 30 years.
Image Source: Hemmings
