Foursquare wants to help you again to find the place you’re going to eat at tonight. On Tuesday, the company launched a brand new app that employs the next best thing in terms of futuristic technology: bots.
Called Marsbot, Foursquare’s chatbot will help users by surfacing personalized restaurant recommendations. But don’t go looking for the app on Apple store just yet, because it’s still in the testing phase with iPhone users in New York City and San Francisco.
The app is meant to help you decide what places you would like to eat at by providing you with suggestions that are personalized and proactive. In other words, you won’t have to necessarily message the bot when you want to go out for a dinner because the app will simply text you recommendations when you are near eating locations you may like.
“Our goal with Marsbot is to give you the answers before you even ask—just based on where you are and where you usually go,” is what Marissa Chacko, Foursquare Product Manager, wrote on the company’s blog.
The bot’s suggestions are based on Foursquare’s data and your habits, learning about the places you usually go. It may sound rather unclear, but the app does ask users to enable location services, which means your location history is one of the big factors in making recommendations.
According to Chacko, Foursquare is “uniquely positioned” to provide users with this type of recommendations because of the huge amount of data Foursquare has collected in the past few years.
In fact, the concept behind Marsbot is quite similar to the suggestions made on Foursquare’s native app, which also makes proactive recommendations about the places you visit based on your location history.
Foursquare’s recommendations can get strangely accurate, provided you’ve used it long enough. The app can detect whether the coffee shop you just checked in is a place you’ve visited on a regular basis or if it’s your first time there.
This kind of data is what gives the premise of Marsbot enough potential to make it interesting. The chatbot is still in development, but things will change over the next few months, according to the company.
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