GMail, No Longer Used for Selling Ads
In a statement Google released on its official blog, the company points out that the G Suite’s Gmail service is not used for ad personalization input and that it has chosen to follow the suite for the Gmail service later than in the case of other services.
In order to opt out of the ad personalization, users can check their Gmail application settings. In comparison to the previous year, Google now has over 3 million users that have a paid-for account. However, although Google won’t scan Gmail for selling ads anymore, the change will be put into effect later this year, said Diane Greene, VP of Google Cloud.
The policy change is in accordance with Google’s stand with respect to the safety of its users, including security, spam, hacking, and phishing. Google looks out for these attack on both its paid and nonpaid users’ accounts.
However, some business customers assumed that, even though Google was scanning Gmail for selling ads only in the cases of unpaid accounts, the tech giant was scanning their accounts as well. The VP of Google Cloud stated that this was false and that this was only an error.
The fact that Google will not scan Gmail for selling ads to its users comes only to strengthen its policy of respecting its Gmail users’ privacy, while also averting criticism on the privacy issue. Basically, all users have to do is to go to the Ad tab. There, they will find a setting for enabling or disabling ads.
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