in 2017, Google blocked more adds than ever. According to the Mountain View company, headquartered in California, approximately 780 million adds were blocked by Google only last year.
All these ads violated in some way or another Google’s policies. In 2014, Google blocked only 524 million ads, which means that in 2017 that number increased with 49%. In the report published by Mountain View, a list of the most blocked adds by Google was also given.
The top three types of adds included counterfeiters, pharmaceuticals and scams referring to weight loss. More than 18,000 accounts and approximately 10,000 sites were suspended because they tried to sell counterfeit products, like fake designer purses or watches. Google registered more than 12,5 million adds that managed to violate medicine and healthcare policies. These either claimed to be as efficient as prescription drugs, either their use was not approved. Ads that promoted weight loss without any diet or exercise involved were also suspended from approximately 30,000 websites.
7,000 websites were blocked because of phishing and 10,000 others because they presented unwanted software. These software included the ones that automatically changed their homepage and the ones that slowed down the devices. Unwanted downloads were also decreased with 99%. Also, 17 million ads were blocked by Google because they tricked people into interactions. These included system warnings that were fake. A new tool was created by Google that reduced the number of accidental clicks on ads, while scrolling on a website’s content.
For mobile phones, more than 25,000 apps were blocked due to policy violations. A third of those apps were blocked because the ads were positioned to close to other buttons, which made mobile owners click on them by accident. There were also apps that violated Google’s policies on websites and the report shows that Google blocked 1,4 million of them.
Google representatives have stated that their systems are getting more and more efficient every day. Google has more than 1,000 people who only monitor the ads and if they discover that their policies have been violated, they remove them. 90% of Google’s revenue comes from advertising. Their efforts put into banning ads came especially after the company did not monitor their ads properly in 2011. The company had to pay $500 million to the U.S. Department of Justice, after ads for online pharmacies contributed to the illegal prescription of drugs and importation. Because advertisement is a big part of the company which can result in serious issues, in 2017, Google blocked more adds than ever.
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