According to a recent announcement, the popular and very useful reading app, Instapaper will renounce its monthly subscription. As a direct consequence, all users, new and old, are able to access the Instapaper premium features for free.
In case you are not familiar with Instapaper or any of its premium features, you should know that that the app consists of a simple yet versatile tool used to save web pages for later reading, even in offline modes.
Before the recent announcement, Instapaper premium features like full-text article searches, speed-reading, ad-free browsing, and more, were locked behind a monthly subscription costing $2.99 per month or $29.99 per year. The main reason for the paywall was because the app needed the funds to support itself. However, its business plans as well as its future prospects changed when the company was acquired by Pinterest in August.
This merger allowed the app to have more resources and could build a larger user base by offering all of its features to anyone for no cost at all. Pinterest required that most of the Instapaper team begin work at improving the overall core experience of Pinterest. However, the Instapaper app will still exist as a separate software which will continue to receive updates on certain intervals.
With Instapaper Premium going free, this makes it more appealing to new users as well as to the customers of its main competitor, Pocket, which offers a very similar service. However, at this point, it is unclear how Instapaper will develop in the future, but at least it focus on improving the user experience without worrying about a new business plan.
During its history, the app has gone through a number of monetization models such as free but with ads, paid only, optional subscription and other variants under two different owners, the founder of the app and Betaworks. At this point, Pinterest has stated that it doesn’t have any plans to share for now in regards to the monetization of the app. With no ads, it’s hard to see how the app will make any money for Pinterest if they don’t implement any monetization options in the near future.
Did you subscribe to Instapaper Premium?
Image source: Flickr