Apple is one of the most profitable companies in the world, especially in the smartphone market where it makes almost twice as much profit as its closest competitor. However, in recent years, the company has seen a declining presence in the K-12 education market share.
While Apple saw its presence in the early education of children as a way to convince them to keep using their products in the future, things have not gone as well as Apple wished. This is mostly due to the efforts of other companies like Google and Microsoft, whose software and hardware offering is quite appealing to schools with a limited budget.
According to a new report from Futuresource Consulting, a research firm, that looked at computer sales in US’ K-12 education market. The report reveals that in that market computer sale achieved an 18 percent increase each year, with 12.6 million units sold in 2016. The largest market share belongs to Google Chromebook devices and software, with 58 percent.
Microsoft and their products hold a 22 percent of computer sales and related software in the US. Unfortunately, Apple has declined to just 5 percent in 2016, from the previous 8 percent in 2015.
Overall, in the K-12 education market in the US, Apple’s presence continues to decline, mostly due to the fact that competitors promise the same function as an Apple device but at a fraction of the cost. The company has a low of 14 percent share of mobile devices from 26 percent in 2014.
The one good news for Apple revealed by the new report is that in 2016, it has reached an 11 percent market share worldwide, while Google’s is currently only 6 percent. Nonetheless, Apple’s current slump in the US K-12 education market is not great news, especially since the demand for high-tech classrooms continues to grow.
While Apple has tried to develop better school-friendly systems and various software, it still seems that Google dominates the education market due to its incredibly large and diverse ecosystem which meets the needs of many students and teachers.
What do you think about the Apple’s recent decline in the K-12 education market? What computer or tablet did you use or are you using while in school?
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