Lyft received a warning from the Federal Communications Commission regarding its robocall and promotional practices.
The problem with the ride-sharing company’s practices is that it didn’t allow its customers to opt out of the annoying calls and texts presenting promotional material. The Federal Communications Commission (FCC) keeps an eye out for these practices as they are detrimental to customers. Lyft is not the only company in this position. The FCC has cited others, including the First National Bank or PayPal.
According to the FCC citation received by Lyft:
“We therefore direct Lyft to take immediate steps to comply with the Rules, FCC orders, and the Telephone Consumer Protection Act’s (TCPA) prohibition against unlawful marketing and advertising calls. If Lyft fails to comply with these laws, it may be liable for significant penalties”.
When accessing the website of the ride-sharing company, customers who wished to opt out of the promotional texts and calls could only find one text that instructed them to send a message writing ‘STOP’ to a number specified in the text.
However, in doing so, Lyft customers also stopped receiving security texts or any updates related to a good functioning of the application and the services offered by the company. In taking an ‘all or nothing’ stance on the matter, the ride-sharing company ended the accounts of customers who sent the ‘STOP’ message.
When attempting to use the application after the message had been sent, customers were prompted into signing in for a new account. Following the FCC citation and order regarding the prerecorded message violations, Lyft might have fixed the problem to avoid penalties and legal action.
Now, if the same section of the online Help Center is accessed, a different message offers customers two options for opting out of promotional texts and calls or of all texts and calls altogether.
The two options are signaled by either the word ‘END’ or the words ‘STOP ALL’. Sending either of the two text messages to the number 46080 should result in the customer’s desired course of action.
Photo Credits: psfk.com