In an effort to attract more customers to its locations, fast-food restaurant chain McDonald’s is testing Monster energy drinks in 20 U.S. locations.
Despite efforts to reduce the consumption of sodas and sugary drinks for customers under the age of 18, McDonald’s is now testing Monster energy drinks in 20 locations around the U.S. Adding to the effort to combat childhood obesity seems to be somewhat contradicted by the attempt to attract more customers after sales plummeting in recent quarters. The company has released no comments on age restrictions or health concerns related to the Monster energy drinks testing.
However, the move falls in line with the fast-food restaurant chain’s recent efforts to expand the drink offering in all U.S. locations. Getting consumers to spend more on a diversified offering is sound market logic. According to McDonald’s spokesperson Lisa McComb’s statement:
“We’re always gathering feedback from customers on the food and beverages they’d like to be served at McDonald’s and this is another example”.
McDonald’s is testing Monster energy drinks in 20 U.S. locations. The offering includes the Monster Energy Green 16-ounce can and the Monster Energy Zero Ultra. Testing began earlier this year. However, no data has been released so far.
One Evercore IRI analyst stated that expanding the drinks offering is a smart move from McDonald’s, coming just at the right time. Consumers are growing weary of the traditional drinks menu that includes fountain soda. Choices are shifting towards bottled drinks, with water or sports drinks leading the list. As customer awareness towards the risks of soda and sugary drinks raises, McDonald’s and other companies alike are shifting towards a diversified drinks menu.
Currently, there is no indication on whether the company plans to expand testing in other U.S. locations. Perhaps with the newest earnings report, more information will be available.
For the past seven quarters, McDonald’s sales took a plunge. Nonetheless, with the recently introduced all-day-long breakfast offering, as well as pledges to healthier menus, public perception might just change. In fact, according to the results of the YouGov Brand Index poll, public perception on the company reached the highest it has been during the past two years.
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