Microsoft announced that it will be following Google’s lead in improving search rankings for increasingly mobile-friendly websites.
Last month, Google implemented changes in ranking algorithms to penalize websites that do not feature a mobile-friendly version. Given the outcome the move implies for search results at least for the time being, until all websites fall in line with Google’s and now Microsoft’s directives, the changes were labeled as the beginning of the end, a true “mobilepocalypse”.
However, Google’s change in algorithms is thoroughly grounded in what was obvious evidence. More searches are being done from mobile devices than from computers, in native mobile applications. Optimizing search engines for mobile devices is thus the logical next step. It needs to keep the business in check and offer end-users a progressive, attention-catching and effective experience.
Adapting with users’ requirements is what Microsoft plans to do with Bing. It will follow the same pattern of altering algorithms and improve rankings for mobile-friendly websites. Nonetheless, it will not be as strict as Google in the sense that relevant results, even if not mobile-friendly, will not be pushed down in the search output.
Highly relevant content displayed by webpages that have not adapted to the new regulations will not suffer penalties, as with Google. In an effort to retain the most relevant search results and not only, Microsoft’s Bing will bring to the table a set of tools that in a certain timeframe will help webpages become up to date with the new requirements.
The set of tools is aiming at providing the webpages with the possbility to analyze just how mobile-friendly they are and make the necessary changes where needed. A helpful approach for bringing everyone up to date.
In adapting to change, the factors that weigh in on how mobile-friendly a webpage is have been described by Microsoft as follows. A mobile device friendly webpage displays easily navigable content that is readable without zooming or horizontal scrolling. Pop-ups may weigh just as heavily.
Both Microsoft and Google understood that rapidly accesible information is the basis of interconnectivity. More than half of internet searches worldwide are now done from movile devices in the detriment of computers. Requiring webpages to adapt to this reality is not far-fetched.
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