Developing the technologies for the future of smart homes is among the priorities of many tech companies like Amazon, Apple, LG, and others. However, Google is not going back down without a proper fight. The company recently announced that its Nest line of smart home products will be expanding in four more European countries.
Nest war acquired by Google a few years ago, for $3.2 billion. Now the company has announced in Munich, Italy that it plans to expand its sale of a smart camera, smoke alarm, and thermostat to more countries in Europe such as Austria, Italy, Spain, and Germany.
One of its mot appreciated products, the Nest Learning Thermostat will have a price tag of €249, while the smoke and carbon dioxide alarm will cost €119. Finally, the Nest Cam Indoor will retail for €199 at the same price as the model meant for outdoor installations. All the prices come with taxes included and the company has even opened pre-orders for all the products starting today. However, they will be shipped to customers during the middle of February.
Nest’s decision to expand has been requested for a long time since their products are used in 190 countries around the world but only officially sold in seven. The rollout of their products has been somewhat slow as the last expansion in Europe happened in 2014. However, the company explained that the delay in expanding the availability of the products was intentional and not the result of any problems.
Lionel Paillet, the general manager for Nest in Europe has stated that the company has been busy with scaling up their business model. Therefore, instead of having a grand global launch and hope for the best, the company tried to keep a specific strategy in mind. The company waited for the concept of smart home, which is relatively new, to see an increased popularity before expanding to more countries.
Furthermore, the company also stated that it doesn’t have any details regarding its roadmap for even further expansions such as its first product launch in Asia. Matt Rogers, one of the founders of the company stated that the smart home concept still needs time before it is widely embraced.
Image credit: Nest