Just two years ago, the application Tinder was launched. While there is a free version, today the company released a paid version. What makes this so interesting is that switching from the free to paid version of Tinder will cost people over the age of 28 up to four times more.
A soft launch of Tinder Plus was launched last November, showcasing a wide range of new and exciting features to include a unique undo function. While people were initially excited, buzz quickly fizzled out. To regain momentum, the company’s marketing team added more capabilities in seven foreign markets.
Although this peaked interest to some degree, it was not until today when the company announced the premium service is adding 140 countries, turning advertisements off, and allowing users to change locations that people really got excited. This news is great except for people over the age of 28, there is a hefty price.
Apparently, the cost of Tinder Plus will vary according to an individual’s age but also location. As an example, a 25-year old in New York will pay just $4.99 a month for the service while someone in their early 30s from the same city will pay $19.00. In London, users under the age of 28 will pay 3.99 pounds per month but over 28, 14.99.
When questioned, a spokesperson from Tinder confirmed that for people over the age of 30, the surcharge is higher. However, the company still believes all the new bells and whistles will attract users of all ages. For instance, the Rewind button makes it possible to undo misfired rejection swipes. If an individual accidentally rejects someone that may actually be of interest, a small yellow arrow is tapped to retrieve the profile.
Another popular function of Tinder Plus is called Passport. Rather than limit potential matches to a 100-mile radius, the blue location button makes it possible for users to look elsewhere. As an example, if someone has a trip planned to visit another country and is interested in meeting a person while on the trip, the Passport function opens up an entirely new tier of possible matches.
Sean Rad, cofounder and president of Tinder, is 28 years old and insists the difference in cost is not what it seems. The decision of offering younger people a lower price for the service was based on practices of other companies that provide breaks to a younger demographic. In his statement, Rad cited Spotify, which offers students a discount up to 50%.
As far as price differences for older users based on geographic location, he explained that this is based on differences in living costs and income brackets. He went on to say that certain cities will have higher prices because of these two factors to include Los Angeles and New York. Countries like London and Paris would also have higher prices while emerging countries would be less expensive.
The company stresses that Tinder Plus enhances overall experience and at any cost, is a worthwhile way to meet other single adults.