Your news feeds might soon be invaded by a lot more conversations from Reddit. Why? Because the entertainment site released a new tool that allows users to embed Reddit comments on outside sites.
As it announced the feature on Friday, Reddit added that a number of outlets have been called as partners, with media giants like The Washington Post, CNET, and AOL already on board. They have worked for months to get the embedding features right into their websites.
What spurred the change? According to Mark Luckie, Reddit’s director of newsroom outreach, the company seeks to establish a closer relationship with news organizations – which, in fact, already write their fair share of Reddit content.
He added that the embedding feature, which will allow users to post directly from these sites – will also give news organizations an easier way to cite Reddit content and create an easier connection to the original discussions on the site.
Seeing that many journalists often link back to Reddit or screenshot interesting threads comments, it was about time to take the next step. This tool is meant to “show off the breadth of discussions that happen among the site’s 36 million users,” which ranges from politics and news to .gifs and cute animals.
Many other social media companies have already taken the step, allowing their posts and updates to be embedded on others’ blogs and websites. Facebook, Twitter, Instagram and Vine – some of the giants in the social business – are just some that encourage the practice.
After all, if something newsworthy is posted on Facebook, that means good publicity for the company. But Reddit’s set-up comes with some new challenges that other companies didn’t face.
Thankfully, they also came up with the solutions. For example, users have the option to either post a stand-alone comment or to also include the original comment or post they are responding to along with their response.
If a comment receives an edit after it was embedded on a news site, that will also be noted. It will hopefully protect news sites against the potentially embarrassing situations where something is edited after-the-fact to say something else. We’re already used to this feature as Facebook has implemented it long ago.
Image Source: EMCRIT