If recent rumors are to be trusted, tomorrow, March 29, 2016, is a revolutionary day in the world of Facebook-owned Instagram. It’s the day the child follows the steps of its parent and introduces a new algorithm that will change the way you see posts in your timeline.
Instead of keeping the chronological display of images, Instagram has decided to adopt a new algorithm that sorts posts based on “the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
In other words, Instagram gets to choose what you see and what you don’t – a lot like Facebook’s control over your news feed. After announcing the change earlier this month, worried users have joined their outcries; no one wants to see only landscapes and shots of happy celebs when they open the app.
Small businesses are also concerned their posts will be pushed back and drowned out by brands with bigger audiences on the photo-sharing network.
In light of the announcement, a new trend has sparked on Instagram: users are using the hashtag #turnmeon to encourage their followers to turn on notifications for their posts. This will prompt an alert – similar to Facebook – whenever that person posts an update.
Reportedly, all you need to do is go to the Instagram pages of the people and brands you follow, click on the three dots in the top-right corner of the screen and choose “Turn on Post Notifications.”
While it’s not that difficult to switch on notifications, this fix may be a hard sell. No one wants to be bombarded with more phone alerts. There’s another way to ensure your followers still get to see your posts: don’t fight the system.
Instead of convincing people to switch on their notifications, convince Instagram’s algorithm your posts are worth showing up in their news feed. Even though the network didn’t reveal how its new algorithm will work, it’s likely that it will mimic Facebook’s system, to some degree.
The more ‘hearts,’ likes, and comments your picture gets, the higher the chance for your content to be seen by more people, so make sure you only post high-quality pictures with lots of natural lighting. Also, don’t overspam your audience with too many selfies.
After the announcement, many users turned to Twitter, the king of the hashtag, to express their dismay with #keepinstagramchronological, #RIPInstagram, and #boycottinstagram.
Image Source: Image Scaler