Royal Bank of Scotland joins Facebook at Work, with the kick start of the enterprise seeing 30,000 employees on the B2B social network platform by March 2016.
As 2016 will draw to a close, the Royal Bank of Scotland plans that all 100,000 employees join the ranks of Facebook at Work. Launched earlier in the year, Facebook’s enterprise version of the social network website brings businesses an easy way to build fenced social networks specifically for their employees.
The pilot projects included the Royal Bank of Scotland as well, with a very good response rate. 90 percent of the bank employees involved in the testing happily jumped in. The Royal Bank of Scotland is certainly the largest customer Facebook signed for Facebook at work. And it’s not any pocket change for a platform that has been around only a few months.
While further development certainly depends on how things pan out in these starting phases, it’s clear that Facebook will stop at nothing until Facebook at work is scaled as well as the consumer product. As a side note, Facebook counted 1.3 billion users on the mobile app and over 1.5 billion users for desktop. Both numbers represent the monthly active number of users.
The B2B Facebook at work platform already counts 300 businesses, according to Julien Codorniou, director of global platform partnerships with Facebook, and head of the Facebook at Work. Among them, Century 21 – real estate vetted firm, or Heineken U.S.
While Facebook at work comes for free currently, Facebook will start charging for the B2B platform.
Julien Codorniou stated:
“We’re still in beta, but we do plan to monetize, based around a freemium business model. We are also building sale and marketing teams for Facebook at Work across the globe right now”.
Royal Bank of Scotland joins Facebook at Work, after having participated in the pilots. What does Facebook at Work do for a business? It allows employees to steer all communication on one platform. Which might be detrimental to the email. However, email is also detrimental to the involvement and active participation of employees.
With the entire workforce in a business gathered in one place, communication may be more efficient, active and organized.
Within the walled version of Facebook for businesses, project task groups may be formed, much like a consumer does with friends. Or on a certain topic, work-related of course.
The work account and the individual accounts of employees will be kept separate and not linked. However, private messages, video and voice calls with your colleagues are allowed.
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