In a strategic move to advance their viewership and streaming capacity, Spotify partners with Google for their cloud computing services.
The announcement was made today through Spotify’s news blog and it reveals that Google Cloud Platform was selected as an infrastructure partner for their music streaming service.
After Neflix surprised us earlier this year by shutting down all of their internal data centers and switching to Amazon Web Services, admitting that AWS’s architecture is superior to theirs, now it’s time for Spotify to back down and leave cloud computing for the experts.
The company representatives claim that cloud platform services have arrived at a maturity phase and they now feel comfortable outsourcing this particular part of their operations.
Since both companies are leaders in their respective categories, such a partnership was a no-brainer.
According to Nicholas Harteau, who is Vice President of Spotify’s engineering and infrastructure division, the company has used their own data centers even since they started.
That means they were using space, they were purchasing hardware and equipments, so all in all they were putting a lot of time, effort and resources into something they could have externalized.
This does not mean, however, that they were not using other data centers and providers, such as the Amazon Web Services, even agreeing to be a case study for them.
So in a way it is a little surprising that Spotify chose not to go with Amazon on this one, but I suppose now that they’ve observed what Google Cloud Platform can do and they feel confident that it will not affect their business negatively, they’ve finally decided to make the switch.
The company further says in the blog post that a good infrastructure is about more than just keeping your operations going. It’s also about your teams becoming more efficient and productive and that is what Google’s data services do for them.
From what Harteau explains, this could mean that Spotify will now be able to bring out new features more quickly, since they won’t have to go through their entire infrastructure every time they change something. In fact, it could be as easy as pressing a button and getting a few more nodes.
Google Cloud Platform is a cloud computing service powered by Google, which offers companies the possibility to have their operations hosted on the same infrastructure used by Google Search and YouTube.
Image Source: CNBC