According to Juniper, the Apple watch was the best sold smartwatch of 2015. Even though the watch launched by Apple came late in the market, the device managed to account for 50% of the smartwatches sales worldwide. As the launch of the watch was in April, it means that it took less than 6 months for it to claim the number one spot.
One of the biggest rivals of the Apple smartwatch was the Android Wear, which accounted for approximately 10% of the smartwatches sales. This was surprising, as more companies launched it like Fossil, Huawei, Motorola, ASUS, Sony and LG. The watch launched by Samsung didn’t have big sales since November, even though when it was launched, the watch was highly praised.
The report done by Juniper reveals that the biggest smartwatch sales after the Apple sales are being made by cheaper devices like Razer and Martian. Fitbit has also registered decreased sales, due to the launch of the Apple watch. The FitBit Blaze was launched at CES and had an 18% decrease of the sales, once it was compared with the device created by Apple. This week, FitBit has registered its lowest sales ever and apparently its sales are continuing to decrease.
Even though Apple seems to dominate the smartwatch market, it doesn’t mean that the market is a stable one. According to a researcher from Juniper, James Moar, the future of the market depends entirely on the consumers. If the consumers will choose to invest in smartwatches, the market will continue to exist and expand. If not, the market will slowly disappear. According to Moar, the new smartwatches have better designs but the same few functions.
IDC speculated that the Apple smartwatch would lead the market in 2017, followed by Android Wear. IDC estimated that Apple with dominate the market, with 61,3% sales and that Android Wear would have 15,2% sales. Due to its many functions, the Tizen smartwatch launched by Samsung was considered to be the dark horse in this category, but apparently they were wrong about this one, as its latest sales proved. for 2017, IDC estimated that approximately 111 million smartwatches will be sold. in 2017 80 million smartwatches have been sold, and that means that this year the sales are expected to increase with 44%. As the Apple watch was the best sold smartwatch of 2015, it remains to be seen if it will keep the first place this year as well.
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