Amazon owns Twitch. Twitter owns Periscope. Google has introduced live streaming on YouTube. And last but not least, Facebook has Facebook Live. But Tumblr wants part of the industry as well, so the company is getting ready to launch its own live video feature.
Starting tomorrow, June 22, Tumblr will introduce a series of live broadcasts, in addition to a user-facing feature that could be a worthy rival for Facebook Live. The new addition was cryptically teased on the Tumblr blog livevideo.tumblr.com.
As for the official announcement, the entertainment website has yet to formally introduce its forthcoming live video offering. And even though Tumblr did not confirm this is an official effort and not one supported by a third-party company, sources confirm Tumblr itself designed the teasers to promote the live video launch.
The post on the Live Video blog briefly flashed the schedule of live broadcasts Tumblr is planning to air in the near future. Subsequent blog posts further detailed these upcoming streams, including a Q&A live session with Adam J. Kurtz, a basketball lesson from a Harlem Globetrotter, and a live broadcast from the surface of Mars.
Tumblr also teased some designed-to-go-viral events, like the peculiar title: “We will inflate a very big thing in a very small room.” Other broadcasts will teach users “the metaphysical truth about your Tumblr,” whatever that means.
But beyond the live-video events centered on the community, it’s possible that the blog service will also introduce a user-facing feature for live. Doing this would effectively position Tumblr to better compete for real-time content with Facebook Live or Periscope.
So there is still plenty of uncertainty in terms of what this live video tool will implicate – will the feature offer a natively built live streaming option? Or is Tumblr designing it as a tool that interoperates with other live video services on the market?
When Yahoo acquired Tumblr, it hoped to generate more revenue than it does now. The site never hit the goal of $100 million in annual sales set in 2014, and that was not the only problem Tumblr had post-acquisition.
Tumblr is reportedly also working on a larger strategy for live content on the platform, a move meant to help the blog service at this time of struggle.
Image Source: PC Mag