Ad blockers are arguably extremely popular nowadays. Whether you want to watch a Youtube video without intrusive advertising or browsing more reclusive websites without fear of pop-ups, these apps are now reliable on laptop, tablet and mobile devices.
Detractors have criticized ad blockers for interfering with revenue. Obviously, websites earn a significant portion of their income by resorting to those ads that automatically play before a video or bombard you with deals and offers on whatever is missing in your life. In the end, Google, Facebook and other giants gather information about your likes and dislikes in order to better orientate their adverting to your needs and demands.
But now researchers have discovered that ad blockers on mobile devices can also be a great money-saver for you in the long run. New reports indicate that these apps can actually save you Internet data when loading websites on your phone. This might not sound like much at first, but considering that advertisements can cost you up to $0.32 every day, if browsing on your phone or tablet on a regular basis, it all adds up to a significant amount at the end of the month.
And more evidently, ad blockers also save you time. The New York Times tested this on their own website and found that it took 2.5 seconds to load advertisements, opposed to the 4.3 needed to view content. Of course, the results then reflect in your service bill at the end of the month, which will be significantly lower for regular users.
The report also mentioned that loading a website, such as Boston.com, everyday would cost you $9.50 in network data for the advertisements alone. On the other hand, loading content would only cost $0.08 for every visit to the website.
Moreover, the NYT report also highlighted how ad blockers can save you power usage and thus significantly increase your cell’s battery life. If used regularly, these can save you up to 21% in battery usage on a daily basis.
With all said in favor of ad blockers, there is still somewhat of a debate on their ethical implications. Some websites are obviously losing some revenue because of them, urging developers to explore new ways in making them less intrusive.
However, at a time when net neutrality and other big issues are discussed at government level, the debate over the use of ad blocks has been somewhat pushed to the margins. But with a major publication, such as NYT, exploring their benefits and implications, we might be witnessing the beginning of a stronger debate on the issue.
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