It’s been months since we first got news of Apple’s secret plans for developing an electric care. Most of them were reports making their way through the rumor mill, but it’s possible that we finally know something for sure.
According to The Wall Street Journal, the fact that Bob Mansfield, the highly esteemed hardware executive, was brought in by Apple shows there’s some truth to the rumors.
Mansfield, who is to supervise the entire development process of the new project, is a longtime Apple employee. Many of the company’s top-line apples and hardware innovations (like the iPhone and the 4Retina Display) have been brought to market with his help.
Recent years have portrayed Mansfield in a sort of pseudo-retirement, as he quietly stepped away from his day-to-day job at Apple. However, the Journal thinks those days are over with many Apple employees who are involved in the company’s electric car project are now reporting directly to Mansfield.
Could this be the news we were waiting? It seems that Apple is determined on kicking the Project Titan – the codename for its car development initiative – into high-gear.
Bringing Mr. Mansfield on board means adding to the team a much-needed leader, one who has a history of releasing challenging technical products to market. And that might be exactly what Project Titan needs, considering that the effort has been mired in problems.
Even though Apple has never acknowledged officially that the car development project is happening, hundreds of employees are working on it.
These details have been provided by people familiar with the matter, who also revealed that Apple had hired several veterans from the automobile industry and experts in autonomous driving.
Indeed, over the past year, Apple has hired a slew of auto industry veterans with extensive experience in all areas of the car R & D and manufacturing process. Many of the new employees came from major auto companies, including Mercedes, Tesla, BMW, and many others.
It’s going to be a while longer before the Apple Car is unveiled to the public. People must keep in mind that developing a car – electric, self-driving, and from scratch – is no small feat.
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