Apple Inc. just acquired the startup Perceptio, specialized in technology development that allows companies to integrate AI systems of smartphones without making too much use of external databases.
Both Zak Stone and Nicolas Pinto, the directors of Perceptio have a long background as AI researchers. Their main scope was developing image-recognition systems based on deep learning.
While the actual terms of the deal remain undisclosed, Apple has confirmed that the acquisition has been completed. Colin Johnson, a spokesperson for the company stated that:
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans”.
Acquiring Perceptio is the latest move in a long shopping spree Apple has been investing in recently. Perceptio develops technologies which enable smartphones to run AI-driven image-classification systems. The added perk of these technologies is that they do not connect to external data repositories, instead allowing the devices to do much of the job. For Apple Inc., this fits their plans to minimize the usage of customer data like a glove.
Only last week, Apple also confirmed that it has acquired one startup based in the U.K, also specialized on AI systems. Siri will benefit from this acquisition and customers as well, with digital personal assistants that will entertain you with longer conversations.
In 2014, Apple reportedly invested 178 billion dollars in several acquisitions and for research purposes.
In September 2015, Apple also purchased Mapsense. Map tools on iOS 9 and the upcoming iOS will increasingly get better with the startup’s mapping visualization technologies. Apple has been struggling to catch up in terms of mobile mapping services, a sector where Google Maps fare well above any competitor.
But, with the acquisition of Mapsense, as well as that of Coherent Navigation in May, Apple now stands a chance to get in line.
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