Sesame Street superstar Cookie Monster is universally recognized by all, but children and parents are the most familiar with the blue and wide-eyed puppet.
Cookie Monster has made a lot of collaborations with hot pop stars of the day, but the latest might be the most surprising of them all.
Even though “Me want it (but me wait)” will forever be stuck in our heads if we hear just the first few lyrics, the Sesame Workshop – which managed to keep Sesame Street show relevant for over 45 years – has turned to a new kind of collab: with tech giant Apple Inc.
Today, Apple started airing a new iPhone 6S advert that taps into Cookie Monster’s appeal to promote the new iPhone’s hands-free Siri functionality.
In the new commercial named ‘Timer,’ the special celebrity guest uses the hands-free Siri on his iPhone 6s to time what else if not his famous cookies.
Hands-free Siri is not entirely new, only the ability to say ‘Hey Siri’ out loud without having the phone plugged into power. This is exclusive to Apple’s latest flagship devices: the iPhone 6s and iPhone 6s Plus.
On its previous round of commercials, Apple focused on promoting Live Photos and 3D Touch. Late last year, however, the hands-free Siri was highlighted in a more serious advert featuring renowned film director Jon Favreau.
With its cute factor, the Cookie Monster is probably aimed at appealing to parents who constantly have their hands occupied with one thing or another. Asking Siri about some potential allergies while you’re trying to feed your restless two-year-old has just become easier.
As you can see for yourself in the new ad (posted below), Siri is perfectly capable of understanding the Cookie Monster’s peculiar accent. In response, she sets timers for him, plays some music playlists and more.
A large part of the one-minute ad is in fact dedicated to the user watching the Cookie Monster restlessly waiting for his cookies to be ready as he messes around with kitchen utensils.
This is not the first time Apple has worked with the Sesame Workshop; the involvement goes way back to when the then-titled Children’s Television Workshop designed games for the Apple II.
Stars who collaborate for commercials are usually compensated for their work; however, the funds from this particular spot are expected to feed the organization’s programming and services for kids, which all kids will appreciate.
Image Source: 9to5 Mac