Disney World announced that is looking forward to installing the new foot tracking technology. The implementation of this tracking device will allow them to monitor every single visitor by its footsteps.
Although the patent for the foot-tracking technology has been secured, the Walt Disney company assures its guests that this technology will not soon be implemented.
The representatives stated that the first foot shape would be caught by a foot sensor, and the first foot appearance will then be captured by a camera. After these images are put together, the systems then inspect the data and identify the guest. Once the guest is recognized, the systems matches all of the guest’s information, such us hometown, name or favorite food. Nevertheless, the reason why Disney wants to access this information is to view the visitor’s preferences when it comes to the park’s most visited attractions, trying to improve the customer’s experience.
According to the patent agency, the cameras and sensors that would identify particular visitors and their behavior will then allow Disney to customize the guest experience and to ease the common paths clients take from ride to ride.
Current methods of tracking and matching customer information seem limited to more invasive methods, such as a fingerprint or retinal identification that some guests might find obtrusive, and many would disagree to provide to a third party.
However, Disney now uses credit cards, hotel keys or the FastPass (a device that allows visitors to escape the long lines through a virtual line where customers must register by using an app) to keep track of its guests.
The most impressive way of monitoring its guest is the Magic Band, a colorful bracelet equipped with a radio. This wristband that works similar to a theme –park ticket allows people to enter their hotel room or buy souvenirs and food with just one tap on the bracelet’s sensors.
This new foot-tracking project proves that Disney wants to continuously innovate when it comes to technology, but the spokesmen also admitted that many projects they consider might not end up being implemented in their parks.
How do you find this method of monitoring guests and improving the customer’s satisfaction? Do you think it’s a good idea or an obtrusive one? Please let us know in the comment section below.
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