It seems like Facebook is on a mission to make headlines these days, with a multitude of updates and changes to their highly praised platform.
Just last month they’ve launched their Reactions feature, to give users a broader range of expressing their emotions about a particular post and they’ve also rolled out their “Live” video option outside the United States.
Showing no signs of slowing down, the company has now changed one of their algorithms to make sure your news feed displays live videos before anything else.
Vibhi Kant, Facebook’s Product Manager, and Jie Xu, Software Engineer, made this announcement through a blog post issued on Tuesday, explaining that this change is necessary in order to expand the popularity of live videos.
Facebook’s analysis has revealed the fact that over the last three months Live videos have reached an enormous popularity, with countless people being interested in watching or creating them as a means of expression or to connect with an audience.
According to the company, people usually spend three times longer in front of their computers to watch live videos, as opposed to when the videos are not live. An explanation for this is that live videos tend to be more interesting in that particular moment than after the event has already passed.
Since more and more users are focused on Live videos, the company is perceiving them as a different type of content and so they are trying to figure out how to rank them in people’s news feed.
The two company representatives further explained that this News Feed update is only the first step in understanding where Live videos fit in Facebook’s equation and determine what importance it should be given in the future.
From their analysis they’ve learned that certain actions taken by users in relation to a video, such as expanding the screen or turning the volume on are good indicators of the fact that people want to see more of that.
A Facebook Live video is basically a streaming video feature, which resembles the one offered by other live-streaming companies such as Meerkat and Periscope. It gives viewers the possibility to react and write comments about them.
This Facebook feature was originally introduced in August 2015 and back then it was only available for iPhone users. In the beginning it was only accessible for certain verified accounts belonging to celebrities from the U.S., but in February 2016 this option had rolled out for everyone, including for Android users.
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