One of the things people love most about YouTube is that they can make money out of it. But would that work for Facebook?
Rumor has it the number one social network is looking into ways it could allow its users to make some profit from their posts. Some have reported that a user survey circulated last week that asked people about various monetization options for Facebook.
One of the ideas that popped in the survey was a virtual tip jar that would allow followers to donate money to any user, either by sponsoring deals for branded content, donating for charities, or through ad revenue sharing.
The survey also included a potential “call to action” button, much like the feature already available for Facebook pages, which would enable followers to “subscribe” to your posts or purchase something.
However, at this point, it’s still unclear if Facebook is really considering rolling all or any of these options to the 1.4 billion users on the platform.
A verified user was the first to spot the survey, which suggests the possibility that only similarly established individuals, or celebs would have access.
But there’s reason to believe Facebook is indeed looking into broader monetization options, as it would fit into the platform’s current strategy. Some months ago, Instant Articles was launched, the publishing feature which introduced new advertising options.
Even though they’ve expanded like wildfire, traditional social media platforms have done very little in terms of allowing their users to generate revenue – not even those with big followings had any financial perks.
Instead, the stars of Snapchat, Instagram, and Vine were left to their own resourcefulness, seeking out sponsorship and advertising deals on their own.
Perhaps Facebook has finally decided to offer more financial incentives as means of attraction. It remains to be seen if this new approach will result in a trickle-down policy that allows members of its user base to profit from posts.
In the survey, Facebook has reportedly asked some questions about the kind of personal data the respondents would be most interested in, including stats about video views and post engagement.
As the latter is already available on Twitter, it seems that Facebook also wants to keep in line with the days, making sure it covers all its bases.
And why shouldn’t Facebook look into this sort of metrics? Advertisers who look way to monitor and increase targeted content will be very interested.
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