The title of the smartphone with the best camera is highly fought over between Apple, Google’s new Pixel phone, Samsung and other companies. However, now a new participant is throwing its hat into the ring. The new Kodak Ektra has been officially released which is specially designed for photography enthusiasts.
The new Kodak Ektra, currently being released in the UK and eventually in all Europe for $550, was previously teased at the start of the month. It tries to appeal to Kodak camera fans and photography-oriented smartphone users by basic its design on an iconic device from the company’s long history, the 1941 Ektra camera.
According to the Kodak’s CEO, Jeff Clarke, the company has a very rich history in imaging technology and seeks to apply to a smartphone. The Kodak Ektra is a testament to the ongoing commitment of the company to bringing the latest developments in photography to more modern devices. The latest reincarnation of the 1941 camera provides users many creative opportunities and the proper instrument to immortalize them.
Like the previous 2015 smartphone from the Kodak brand, the Ektra will be built by the Bullitt Group. The company makes smartphones for various brands and using a variety of tech and components to create unique devices. In the case of Kodak Ektra, they have included a 21 MP sensor from Sony, a MediaTk MT6797 Helo X20 deca-core complemented by the ARCSOFT night shot tech.
The design of the phone is inspired from the Ektra 1941 camera. The back camera lens is larger than on standard phones, and it intentionally sticks out. It also includes an old-school physical shutter. The base of the case is rounded similar to the way film-based camera were.
Kodak Ektra will initially run on Android 6.0 Marshmallow. However, users will potentially be able to upgrade to newer version of Google’s OS. The most impressive software feature of the phone is the camera app which features an old-school wheel with various settings and functions. A phone that just takes amazing pictures wouldn’t be much if it doesn’t have the capacity to actually display in all their beauty. Fortunately, Kodak Ektra features a 5-inch 1080p display with 32GB internal storage, expandable to 128GB with a microSD.
It remains to be seen how well the Kodak Ektra manages to grab the attention of an already nice market of smartphone photo enthusiasts.
Image source: Kodak