It seems like the giant fast-food chain is eager to follow Google’s example and step into the VR era with a new product bound to make kids in Sweden excited.
They’re called Happy Goggles and they’re made of – yes, you guessed it – a Happy Meal box. The company has decided to test this concept throughout this month at 14 of its Sweden-based restaurants.
If you’re a parent and you’re wondering how on Earth you can convert a Happy Meal box into a pair of VR goggles for your children, well…it’s pretty simple.
After your kids have finished savoring their lunch, you just have to unfold the box, refold it along the perforated lines and then insert your mobile device and that’s about it.
Nevertheless, you will have to be comfortable with placing your smartphone into a greasy carton box, which just minutes earlier contained a burger and fries. But hey, whatever makes that kid happy, right?
The fast-food company will roll out this product over the weekends of 5th and 12th March in 14 Sweden McDonald outlets. The experience will cost about $4.10, including the menu.
Even though it will not be as good as the other VR products out there, it can definitely be considered an affordable launch into the virtual reality era.
During this experiment, McDonald’s is only expected to sell 3,500 Happy Goggles, but according to Jeff Jackett, who is the head of McDonald’s Sweden, this is only “the first trial run globally”, which means that if this test proves successful, more countries should follow soon after.
Considering the fact that the company is celebrating the 30th anniversary of the Happy Meal in the Scandinavian country, it makes sense for the company execs to choose Sweden as their first testing ground.
McDonald’s also designed a skiing game for the VR viewer, called “se upp i backen” (English translation: watch out on the slopes). The game’s purpose is to raise awareness to the dangers of slopes and teach them how to avoid obstacles and be alert when they are skiing.
Nevertheless, the popular fast-food chain is not the only company to flirt with cardboard-based experiments. Pizza Hut is also famous for launching a pizza box which converts into a projector.
The creation, called the “Blockbuster Box” is signed by the ad firm Ogilvy & Mather HK. Once you’ve finished eating the contents of the package, you just have to open it, pull out the lens, position it inside a precut hole and then simply place your smartphone on the stand.
Once you’ve done that, anything that comes up on your mobile device will be projected on the wall. Unfortunately, though, the experimental product is only available in Hong Kong and there is no word whether it will be launched in other countries, as well.
Image Source: Adweek