Apple released a variety of items this week, especially the new iPad Pro, and the inventory started to pile up considerably. This is because people did not get thrilled about the new promotions, but they did not reject them either.
The most exciting item was the iPad Pro, a device that goes against the most effective Microsoft Windows tablet, Surface Pro. A healthy competition between two great gadgets will likely enhance their quality a lot faster than usual.
When the first iPad came out, many people thought that this device could substitute their own laptop. Almost all said after a couple of months that it could not and a great number of these users finally bought a MacBook Air and did not go back to another laptop. This does not occur so much these days, but there is truly a market demand for an extremely light item that users can with and, up until now, this need was fulfilled by the MacBook Air. With this device, you still have to bring an iPad when you want to use certain applications and have the entire tablet experience at your fingers. So, people buy two items while they only needed only one of them.
The iPad Pro was designed to deal with a need for light products first and with an item family that involved a light-powered tablet. But Apple could not get enough applications on the previous versions of MacBooks to get it a crucial amount of sales for this niche and turned it to iPad Pro as well, since this is where Apple’s app durability can be found. So, now the company has two products focused on different markets with an increased concentration on the high-end segment of buyers, because this is where many latent needs were that Apple had problems dealing with.
iPad Pro reveals a series of chances both positive and negative for Apple. On a pro side, it caters to the need for better business services and will be a lot better for users that like to work mainly on tablets. On the negative part, it has a problem between iOS and MacOS that the producer is not ready to cope with yet.
Both Apple and Microsoft increased their specific game first by reducing offers with associates. Apple collaborated with IBM and then with Cisco, these companies being two of the greatest forces in IT processing, while Microsoft got Accenture and Dell in the first place, all being expected to bring a variety of other conventional associates eventually. Apple is better at integrating components, traditionally, with Apple, Cisco and IBM lacking a wide market at this time for cheaper customer gadgets and some users will have item issues with their own devices.
Image source: Mobile247