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Republican candidate Jeb Bush invests $500,000 in TV ads, the first such move of his presidential run so far.
The television ads are primarily intended for New Hampshire, a state where the Republican hopeful was priming in summer, but quickly lost ground to magnate Donald Trump and fellow Republican John Kasich. As such, the 500,000-dollar investment is set to buy TV ads running from next week in Boston, on cable and New Hampshire’s WMUR.
New Hampshire is among the first states to be holding the presidential primary early in 2017. The caucus will take place on February 9th, after Iowa where the primary is set on February 1st.
Jeb Bush seems to be facing some problems in polls both in Iowa and in New Hampshire. However, the TV ads should aid in changing the tide. According to Kristy Campbell, the spokeswoman of Jeb Bush’s campaign, the ads are targeting the Republican candidate’s
“strong conservative record of reform and his plan to change the culture in Washington”.
For two terms Jeb Bush has served as the Governor of Florida. The vast experience accumulated here is precisely the card he intends to play in the presidential pitch, particularly against Donald Trump. In a meeting with reporters in Laconia, New Hampshire on Thursday, the presidential hopeful stated that despite the quick rise of Trump during this summer, he is still hopeful about the position he could secure in the state given his record.
“People, as they get closer to the election, they’ll start thinking who can sit behind the big desk, who can make tough decisions, who has a proven record? I think I can make a pretty good case over the long haul that I am that guy”.
The television ads will feature in Boston and New Hampshire starting next Wednesday. They will continue running until September 29th, as a first step of a ‘multi-week process’ targeting the expansion of Jeb Bush’s campaign advertising both in New Hampshire and other early states. 15 percent of the deal is entirely dedicated to online advertising according to Kristy Campbell.
This is not the only Jeb Bush ad campaign. The Right to Rise super PAC announced during the previous month that it will be investing approximately 10 million dollars in pro-Bush advertising.
The race is becoming increasingly tight. While Jeb Bush started out among the favorites of the GOP pack, he quickly saw himself pushed aside in polls by such figures as Ben Carson or Donald Trump. Another noteworthy competitor is Republican John Kasich.
This week alone the media was following the heated exchanges between Donald Trump and Jeb Bush. According to one poll released on Thursday and coming from the Monmouth University, Trump led with 30 percent, Carson scored 18 percent, while Bush was rated at 8 percent.
The Real Clear Politics average places Jeb Bush behind Trump and Kasich. The latter’s super PAC bought him TV ads in New Hampshire worth of 5 million dollars.
Photo Credits: Politico