It’s difficult to stay at the top, and the competition is even fiercer when you’re up against the likes of Facebook or Twitter. It’s a hot game with high stakes, and Amazon and YouTube are once again racing to beat one another.
After Amazon recently launched its Direct service, it seemed clear which company had the upper hand. However, YouTube isn’t one to give up so easily, so it announced a new feature that widens its lead in the market yet again.
Nobody wants to admit how many hours they spend on YouTube watching videos or commenting on them. But chances are you’re going to waste spend even more time as YouTube wants you to also chat about those videos.
A new “native sharing” feature has been rolled out to a few select users, which is just a fancy way to say that YouTube is interested in releasing its own chat. Yes, you read correctly: the video-sharing platform wants to get into the instant messaging biz.
Well, not completely, but enough to keep users spending even more time on the platform. Native sharing is, by definition, an easier way to share the videos you’re watching with other people.
But it’s easy to imagine how sharing turns into having conversations – which, in turn, can go on and on. Soon you won’t even have to leave the YouTube app, or the discussion, anymore.
In spite of its infamous comment section, the Google-owned platform clearly lacks a medium for real-time conversations. Enabling native sharing will basically turn YouTube into yet another instant messaging service – or at least something in the likes of Facebook Messenger and Twitter tweets.
This new feature will allow users to have private conversations about what they’re watching without having to leave the app. It’s also a situation that finally turns the tables on social networking services which have been aggressively stepping on YouTube’s sacred ground.
For instance, Facebook’s involvement in video hosting has seen an incredible boom, deeming it a worthy competitor for YouTube. The social network also has the advantage of allowing users to have near real-time discussions on the platform.
For now, YouTube’s native sharing feature is available only for a selected audience. The company has yet to announce a date for the official rollout when millions of YouTubers around the world will get their hands on the chat
Image Source: The Next Web