After announcing its most recent mobile analytics feature, “Answer Events”, Twitter also announced its second annual Flight Developer Conference, which is scheduled for October 21st.
Last Year’s conference included several additions to Twitter’s software reach: the microblogging site gave developers new tools to work with, such as Fabric. Now that Twitter is under even more pressure to increase its user base, October’s conference will most likely involve similar efforts.
The conference’s return isn’t unexpected. Apart from Twitter’s event, other companies such as Apple, Google and Facebook have all gone to great strides to cater to developers. Organizing such an event requires significant resources, especially for developing the technology being announced during the conference.
Though Twitter has kept much of the conference’s agenda hush-hush, rumors say that the Twitter Flight Conference 2015 will include technical sessions centered around Fabric and Gnip. Atendees will also have the possibility of interacting with engineers who will provide insight into Twitter’s app development process
As compared to its main competitors, Twitter’s Flight Conference will be the first such event to have Jack Dorsey, Twitter cofounder and soon-to-be CEO, taking the lead.
Fabric, which was one of the major announcements during the Flight Conference, is a software development kit that allows developers to construct applications and monetize with their help. The question, though, is whether Twitter will take advantage of its somewhat newish leadership and announce additional products and changes to the microblogging platform itself.
Twitter is facing hard criticism and massive expectations from its shareholders, especially when it comes to user growth. The microblogging site’s 300 million monthly users, though notable, pale in comparison to Facebook’s 1.4 billion.
Much like other similar services, Twitter’s aim is also to attract advertising partners and this means that it must become more appealing to new users. Though certain steps have already been made, from eliminating revenge porn and decreasing threatening and abusive messaging, it seems that Twitter can’t really keep up with the likes of Facebook.
Hopefully, developers will contribute to the microblogging site’s user requirements by luring in new users. The company is still looking for a permanent CEO, while Dorsey is serving on an interim basis.
Photo credits: WSJ