Uber official accounts state that the company released UberDrive, an entertaining video-game app that can be downloaded on smartphones.
Uber makes recruitment fun with the purpose of UberDrive being mainly to enlist more drivers for the by now resounding name in the passenger transport sector.
UberDrive works fairly simple. Smartphone users who choose to download it will be transporting passenger from point A to point B in San Francisco. Rewards such as in-game money or additional features being unlocked will keep the game interesting to those who want to play UberDrive.
At the end of the trip through the streets of San Francisco, the drivers are rewarded if they chose the optimal route or any other as closely resembling as possible. Running into traffic jams, circling around or taking the long routes are not seen with good eyes in UberDrive.
In addition, as it happens with Uber drivers in real-life, the make-do drivers will be rated on the five-star system and they will receive added benefits for picking up passengers from ‘surge pricing’ areas in San Francisco. One the cash is in, the UberDrive players can even pay up for a vehicle upgrade to limos or SUVs.
UberDrive will be warmly recommended to all Uber customers. For fun and for recruiting processes as well. It’s an enticing way to conduct a human resources process, based on capabilities tested through a video-game.
For those who find the ‘job’ appealing, they have the opportunity to upload applications and supporting documents directly from UberDrive.
At the same time, Uber officials declared that the game is highly recommended for current Uber drivers as well. Some are not professional drivers and being educated through a videogame seems like the right and fun way to go about the matter.
UberDrive was developed and designed by Uber senior product manager Mike Truong. Previously, Truong worked at Loud Crow Interactive, as well as Electronic Arts video game studios, with a speciality in educational apps for children.
For the moment UberDrive features just one Google powered map to play the game on, the map of San Francisco. Nonetheless, if it proves successful and sufficiently appealing, UberDrive will be enhanced with a number of city-specific maps.
For now, UberDrive is available on iOS and is free. The “Like driving? Get paid for it.” prompter is hoped to bring about as many sign-ins as possible.
They will be screened and tracked by the company to assess the success of the video-game both as a learning tool and a recruiting one.
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